Discover, October 5 2010.
In a move that some are calling a misguided publicity stunt, the environmental activist group 10:10 Climate Change Campaign produced and released a gory and disturbing short film, similar to Plane Stupid’s “Polar Bear” video, to promote the climate change action day scheduled for October 10, 2010 (or 10/10/10).
In the video, people who don’t pledge themselves to 10:10’s cause (including school children and Gillian Anderson) are exploded into red, chunky goo with the press of a button. It was released last week and has resulted in a media backlash, including Sony’s retraction of support of the cause. It even inspired a cartoon. Read More >