Content Strategy & Editorial Management

Are you trying to figure out how to cover a new area, tackle a new topic or just improve the bang for your buck for your day-to-day content?

I’m here to help.

Having run newsrooms and built teams for more than 8 years, I’m well versed in analyzing competitive properties, finding a strong position, and gearing up a team to hit the ground running.

As a managing editor I can:

  • Workshop content ideas with stakeholders
  • Assign and manage freelance writers
  • Developmental and structural editing to improve copy
  • Line edit to ensure content follows the style and editorial guidelines of the publication

Gene Grows Worm Heads

Gene Grows Worm Heads

WIRED Science blog, April 29th, 2010.

A worm named Schmidtea mediterranea has the unique ability to regenerate not just its body, but also its head and brain. Now, scientists studying the worm have discovered one of the genes that allows it to accomplish this amazing feat.

The..

Posted by Jennifer Welsh in 2010, Biology & Genetics, Journalism, WIRED Science
Sea Creatures Travel Far to Colonize After Volcanic Eruptions

Sea Creatures Travel Far to Colonize After Volcanic Eruptions

WIRED Science blog, April 22, 2010.

When volcanic eruptions wipe out life at hydrothermal vents, some of the new species that set up camp afterward may come from as far as 200 miles away.

“We don’t understand how they get from one vent to another,” said biological..

Posted by Jennifer Welsh in 2010, Animals & Insects, Journalism, WIRED Science
Photos Surface Of The Day Einstein Died

Photos Surface Of The Day Einstein Died

WIRED Science blog, April 16th, 2010.

Ralph Morse, an ambitious photojournalist for Life magazine, covered a funeral in New Jersey on April 18, 1955. Now, 55 years later, Life.com is finally publishing the pictures he took that day during the funeral and cremation of Albert Einstein…

Posted by Jennifer Welsh in 2010, Journalism, News Article, WIRED Science
Bats, Birds and Lizards Can Fight Climate Change

Bats, Birds and Lizards Can Fight Climate Change

WIRED Science blog, April 9th, 2010.

BIRDS, BATS AND lizards may play an important role in Earth’s climate by protecting plants from insects that forage on foliage. A new study suggests that preserving these animals could be a low-tech way to fight climate change.

“The presence,..

Posted by Jennifer Welsh in 2010, Animals & Insects, Climate & Environment, Journalism, WIRED Science
Mystery Object Defies Astronomical Classification

Mystery Object Defies Astronomical Classification

WIREDScience blog, April 7, 2010.

A mysterious object discovered near a brown dwarf doesn’t fit into any known astronomical category.

The newly discovered mystery companion forms a binary system with the brown dwarf, located 460 light-years away in the Taurus star-forming system…

Posted by Jennifer Welsh in 2010, Journalism, Space & Astronomy, WIRED Science
Sequencing the Video Genome

Sequencing the Video Genome

WIREDScience blog. April 5, 2010.

THINK ORGANISMS ARE the only ones with genomes? Researchers at the Israel Institute of Technology are sequencing the “video genome” to put an end to video piracy on the internet.

The technique works by detecting features that remain basically unchanged..

Posted by Jennifer Welsh in 2010, Biotech & Business, Journalism, WIRED Science
Ethnomusicologist to lecture on Bhutan

Ethnomusicologist to lecture on Bhutan

Santa Cruz Sentinel, March 25, 2010.

Music is a mainstay of any culture. Santa Cruz”s own Music of Bhutan Research Center has made it its mission to document the traditional folk music of Bhutan.

Ethnomusicologist Janet Herman and photographer Jane Hancock, both of the center, will..

Posted by Jennifer Welsh in 2010, Anthropology & Archeology, Journalism, Santa Cruz Sentinel
Walk to benefit Santa Cruz AIDS project set for April 10

Walk to benefit Santa Cruz AIDS project set for April 10

Santa Cruz Sentinel, March 21, 2010.

SANTA CRUZ — Merle Smith is praying for a clear day on April 10.

That”s the date set for the 20th annual Santa Cruz AIDS walk. The 10K walk makes a loop from Santa Cruz wharf out to Natural Bridges state park and back. The walk normally raises..

Posted by Jennifer Welsh in 2010, Journalism, Microbiology & Immunology, Santa Cruz Sentinel
$4 million grant funds projects monitoring marine protection areas

$4 million grant funds projects monitoring marine protection areas

Santa Cruz Sentinel, February 25th, 2010.

The Ocean Protection Council recently awarded $4 million, almost half of it going to a UC Santa Cruz- based consortium, to monitor north Central Coast marine protected areas.

The projects, which will continue for up to three years, will study..

Posted by Jennifer Welsh in 2010, Climate & Environment, Journalism, Santa Cruz Sentinel