Content Strategy & Editorial Management

Are you trying to figure out how to cover a new area, tackle a new topic or just improve the bang for your buck for your day-to-day content?

I’m here to help.

Having run newsrooms and built teams for more than 8 years, I’m well versed in analyzing competitive properties, finding a strong position, and gearing up a team to hit the ground running.

As a managing editor I can:

  • Workshop content ideas with stakeholders
  • Assign and manage freelance writers
  • Developmental and structural editing to improve copy
  • Line edit to ensure content follows the style and editorial guidelines of the publication

Sharp Solutions for Home Medicine has collected 15,000 pounds of medical waste since 2007

Sharp Solutions for Home Medicine has collected 15,000 pounds of medical waste since 2007

Santa Cruz Sentinel, February 18, 2010.

WATSONVILLE — Those pills may dissolve when you flush them, but their chemicals ghost along in our water.

The medicines that help heal may wreak havoc on our ecosystem. Medicines tossed into the trash can leech into ground water and “sharps”..

Posted by Jennifer Welsh in 2010, Health & Medicine, Journalism, Santa Cruz Sentinel
The Volunteer Centers of Santa Cruz County held their Kick-off breakfast Wednesday, marking the start of fundraising season for the 30th annual Human Race, to be held on May 8.

The Volunteer Centers of Santa Cruz County held their Kick-off breakfast Wednesday, marking the start of fundraising season for the 30th annual Human Race, to be held on May 8.

Santa Cruz Sentinel, February 4, 2010.

APTOS — Attention Santa Cruz County nonprofits and volunteers: Start your donation-gathering engines.

The Volunteer Centers of Santa Cruz County kicked off the 30th annual Human Race fundraising drive during a breakfast event Wednesday.

The..

Posted by Jennifer Welsh in 2010, Journalism, Santa Cruz Sentinel
Santa Cruz expecting a mild, drizzly week before storms predicted for next weekend

Santa Cruz expecting a mild, drizzly week before storms predicted for next weekend

Santa Cruz Sentinel, January 30, 2010.

Friday’s rain will linger through this morning, but give way to a relatively dry and only partly cloudy weekend.

But don’t put your rain gear away just yet.

Cloudiness is predicted to increase on Monday leading to light showers..

Posted by Jennifer Welsh in 2010, Climate & Environment, Journalism, Santa Cruz Sentinel
UCSC grad walks the Pacific Crest Trail

UCSC grad walks the Pacific Crest Trail

Santa Cruz Sentinel, January 24th, 2010.

SANTA CRUZ — Sage Clegg-Haman’s shoes are made for walking and that’s just what they did — seven pairs of them, to be exact.

“I had one pair of shoes that lasted around 900 miles. Those were incredible. I miss them,” she said.

On..

Posted by Jennifer Welsh in 2010, Climate & Environment, Journalism, Santa Cruz Sentinel
Santa Cruz duo aims to make a difference in Nigeria

Santa Cruz duo aims to make a difference in Nigeria

Santa Cruz Sentinel, January 17th, 2010.

Complications kill or maim up to 30 percent of pregnant women in Nigeria, one of the highest rates in the world.

That statistic is what drew Evelyn Castle and Adam Thompson to Nigeria last summer, working with UC Santa Cruz’s Global Information..

Posted by Jennifer Welsh in 2010, Health & Medicine, Journalism, Santa Cruz Sentinel
Grant to aid in fight against childhood obesity in the Pajaro Valley

Grant to aid in fight against childhood obesity in the Pajaro Valley

Santa Cruz Sentinel, January 12th, 2010.

WATSONVILLE — The battle against childhood obesity in the Pajaro Valley is getting some help.

The United Way of Santa Cruz County announced Monday its Go For Health! program has received $360,000 to work on the problem during the next four years.

The..

Posted by Jennifer Welsh in 2010, Health & Medicine, Journalism, Santa Cruz Sentinel
Jupiter’s Moons Have Many Earth-Like Features

Jupiter’s Moons Have Many Earth-Like Features

American Geophysical Union, GeoSpace Blog, December 18th, 2009.

I can imagine Galileo sitting in the dark, peering through his telescope and taking careful notes on the objects he saw orbiting Jupiter.  Or maybe I saw it in some Space Channel documentary.  Either way, the fact that..

Posted by Jennifer Welsh in 2009, AGU GeoSpace Blog, News Article, Press Release, Space & Astronomy